Trademark Law

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Marketing and trademark strategyTrademark Law:Innovation driven businesses must be first out of the blocks to secure their competitive advantage against competitors. Stay at the front of the pack by implementing a strong international trademark strategy.

Winning the race

Successful marketing starts with a strong brand design. If your marketing strategy is successful, your brand becomes synonymous with the product or service that you are selling. Trademarks are enablers of that process.

Your brand is often one of the most important and valuable assets of a business allowing a business to command premium prices for its products and services. Protecting your brand through trademarking and monitoring is a key aspect in running a successful business.

It takes years to develop a valuable brand but only minutes to destroy.

In times where information is quickly dispersed and products cheaply manufactured elsewhere, innovative businesses are under constant threat from people who want to take advantage of their hard work.

Branding and Trademarks

Good legal advice starts before you even register your trademarks.

Trademark protection is part of a much wider discussion involving marketing, distribution channels, manufacturing, and other intellectual property rights such as copyright, design rights, and patents.

Trademarks are key assets for most businesses. Trademarks help your customers distinguish your products and services from others in the marketplace as well as associate them with your company and its reputation.

Protecting your brand is particularly critical when establishing a new service in a new market overseas. It is often the difference between success and failure.

Trademarks allow a business to command premium prices and to lock down future earning for the company through licensing arrangements.

We help you develop and implement an international trademark strategy that safeguards your brand and the investment you made into business.

6 Trademark Mistakes to avoid.

Areas of Expertise

  • International trademark registrations
  • Trademark search and clearance
  • Trademark renewal
  • Trademark opposition
  • Trademark disputes
  • Trademark monitoring
  • Trademark licensing
  • Trademark portfolio management